Peak Profits by Proxy: Puffco’s New Device & Add-Ons for Retail

If your customers ask for Puffco by name, you already know how fast these devices move once they hit the case. The new Puffco Proxy levels that demand up with a refined design, upgraded performance, and a fresh wave of glass attachments that make point-of-sale upsells effortless. Below is your shop-first briefing—what changed, how it stacks up to Peak and Peak Pro, and which accessories to bundle for higher basket sizes.

What’s New With the Proxy (and Why It Matters for Shops)

Puffco kept the compact, modular “sherlock” profile customers love and rebuilt the experience around a taller, larger 3D Chamber that reduces splash and preserves more terpenes. That translates to bigger, cleaner hits while keeping the Proxy’s easy, three-step ritual (load, click, enjoy). The device now ties into the Puffco Connect app so enthusiasts can dial in temperature, session time, and even mood lighting—features that turn casual buyers into brand loyalists. Battery life and USB-C charging round out a package designed for daily use. 

From a merchandising perspective, the new Proxy is also backwards compatible with prior Proxy glass, while unlocking a new collection of official pieces—meaning your current Proxy customers have reasons to come back for add-ons, and new buyers can build their setup over time. 

SPS Wholesale currently stocks the new Proxy in Onyx and Haze, with single-unit or box-of-6 purchase options—ideal for seeding a dedicated Puffco shelf. 

Quick Spec Snapshot (Retail-Friendly)

• Heating: Upgraded 3D Chamber (taller, larger bowl) for flavor-forward vapor and less splash. 

• Control: Bluetooth + Puffco Connect app controls temp, session time, vapor level, and lighting. 

• Power: USB-C charging; up to ~15 dabs per charge under optimized settings.

• Ecosystem: Compatible with all Proxy pieces (new collection + backward-compatible with past glass). 

• Colors at SPS: Onyx • Haze; buy 1 Count or Box of 6.

• MSRP: $250.00 per unit. 

How It Compares: New Proxy vs. Peak & Peak Pro

New Proxy vs. New Peak:
The Peak is Puffco’s countertop e-rig for customers prioritizing an at-home experience with water filtration built in. The new Peak focuses on simplicity and preset control, delivering fast, consistent sessions in a standing rig form factor. For buyers who want that classic e-rig ritual in a compact home unit, the Peak is the “plug-and-play” choice.

New Proxy vs. Peak Pro (3DXL):
The Peak Pro remains the flagship smart rig with the deepest app tuning, largest 3D chamber option (3DXL), and the longest session customization—best for connoisseurs chasing precision control and dense clouds at home. For the mobile-first dabber—or customers who value style, portability, and a modular ecosystem—the new Proxy is the better daily driver. Stock both: you’ll capture two distinct use cases and price tiers under the same brand halo. 

Bottom line for buyers:

• Proxy = portable, modular, stylish; great for upselling glass pieces and replacement chambers over time. 

• Peak = approachable at-home rig; a great step-up from pens to countertop. 

• Peak Pro = apex of customization & performance with 3DXL; the connoisseur’s showpiece.

The Accessory Wave: Easy Adds That Lift AOV

Puffco launched the new Proxy alongside a focused set of add-ons engineered for quick attachment sales. Give each piece a labeled stand in your case and train staff with one-sentence benefit pitches.

1) New Proxy Chamber (Replacement/Upgrade)

Why stock it: Every device will eventually need a fresh chamber; this is the easiest repeat-purchase in the ecosystem. The new chamber features Puffco’s 3D heating with a larger, taller bowl—customers feel the improvement immediately. Position a few at the register as a “tune-up” upsell. MSRP $50. 

Quick pitch for staff: “Swap to a fresh 3D chamber—bigger bowl, better flavor, less splash.” 

2) New Proxy Wizard (Dry Pipe)

Why stock it: The longer spiral stem cools vapor for smoother hits and the grooved bowl feels secure in hand. It’s equal parts performance and presentation—perfect for shoppers who want a piece that looks premium in the case. MSRP $100.

Quick pitch for staff: “Cooler, smoother dry dabs—no water needed—and it looks amazing on the counter.” 

3) New Proxy Bub (Water Attachment)

Why stock it: “Just add water” is the simplest upsell script in dabbing. The upright bubbler delivers smoother, cooler hits with a compact, case-friendly silhouette—great for in-store demos. MSRP $100. 

Quick pitch for staff: “Prefer water-cooled hits? Drop your Proxy base in the Bub and taste the difference.” 

Pro tip: Bundle the new Proxy device + new Chamber + one glass piece (Wizard or Bub) and script it as “device, maintenance, and performance”—the trifecta that sells itself in under 30 seconds.

Merchandising Ideas for Faster Turns

• Build a “Proxy Center”: Face the new Proxy in Onyx and Haze left/right of a lit demo unit. Flank with the New Proxy Chamber (cards at the counter) and the Wizard and Bub on acrylic risers. The visual story—portable core + two upgrade paths—helps customers self-select. 

• Demo the difference: Keep a clean demo Bub behind glass with a small “Ask for a demo” placard. Water-cooling is a conversion engine for flavor-chasers deciding between dry and bubbled sessions. 

• Signage: Three bullets is plenty—“Bigger 3D Chamber • App Control • USB-C.” Simplicity wins at the case. 

• Attach-rate script:

  1. “How do you prefer your hits—dry & cool or water-cooled?” (Guide to Wizard vs Bub.)

  2. “Want your device to taste fresh longer? Add a replacement 3D Chamber today.” 

Training Notes: Positioning vs. the Previous Proxy

If you still have legacy Proxy inventory or field questions from owners of the original unit, steer the conversation to these new-gen talking points:

• Flavor & Consistency: The taller 3D Chamber reduces splash and keeps temps steadier for repeatable sessions. Customers moving from the original will notice the smoother draw and fuller taste. 

• Deeper Control: The Puffco Connect app support broadens the audience—tinkerers can fine-tune, new users can grow into it. 

• Ecosystem & Backward Compatibility: New pieces + support for older Proxy glass means less friction to upgrade. Stock confidence rises whenc a brand protects past purchases. 

Where the New Proxy Fits in Your Assortment

Think of the Puffco shelf as a good-better-best ladder for head-shop supplies:

• Good (mobile modular): New Proxy (Onyx/Haze) as the portable, design-forward option that grows via glass attachments. Great for first-time e-rig buyers stepping up from pens. 

• Better (countertop simplicity): New Peak—simple, beautiful, and approachable for at-home daily use. 

• Best (precision flagship): Peak Pro with 3DXL chamber for max output, app depth, and advanced sessions. Anchor the top tier with a “the connoisseur’s rig” placard. 

This spread keeps you covered across budgets and use cases while staying inside one of the most trusted names in retail smoke gear.

Ready to Stock?

• New Puffco Proxy (Onyx • Haze) — MSRP $250; 1 Count or Box of 6. 

• New Proxy Chamber — MSRP $50; replacement/refresh essential. 

• New Proxy Wizard — MSRP $100; cooler dry hits + showcase appeal. 

• New Proxy Bub — MSRP $100; water filtration in a compact form. 

All four are live on SPS Wholesale with fast California shipping and wholesale-only terms, so you can build (or refresh) your Puffco section without delay. 

Final take: The new Proxy checks every B2B box—brand pull, clear upgrades over the previous gen, a tight accessory story, and multiple ways to grow AOV after the initial sale. Stock up today and keep your shelves ready for demand. Shop the new Proxy and accessories here.